C4 @ Urban Outfitters

One Friday, Kink Not gets a sporadic text message inviting us to C4's show at the Urban Outfitters on the Mag Mile, featuring Peanut Butter Wolf. Floyd the Fourth and DJ C.Y.Not are the dynamic Super Duo that makes C4, a choice hip hop group in Chicago. And Peanut Butter Wolf is Stone's Throw Peanut Butter Wolf. You know we had to catch the vibe...

When's the last time you got to shop for gear and hear classic, live, underground hip hop?! Did I mention that Floyd the Fourth's job title is "store display artist" at Urban? So of course we gotta give him his P's for also constructing the dopest in-store stage, with his bare hands.

I got a gold name plate that says I wish u would

We anticipated seeing Peanut Butter Wolf for the first time, but we found out that they were held up at LAX and wouldn't be making the show. It looked like the event was a wrap, but c4 still decided to rock the mic regardless. The show was super dope! Floyd the Fourth was on some crazy shit, jumpin on display tables...but that's the brilliance of retail shows.

Skills on Display

It got hotter & a few breakers got loose. Muff-occurs were sliding display tables out of the way to make room. DJ C.Y.Not came from behind the turntables for a go-at-it...such a cute time :D

Spotlight: Don't stop the body rock